About

When you purchase and wear

an UNBUCKLE & RUN garment,

you are no longer just a consumer, you are the subject of a human experiment.  Good luck.

If perfect strangers stop you in the street or on the train or bus and say wtf?? then your mission has been successful.

This will not happen if you wear our product inside out, which is why we’ve had the washing & drying advice printed on the inside.

The artistic content is by Ranfurley.

Ranfurley:
Poetry, bon mots and drawings are personal expressions. They contain elements of the artist that cannot be expressed any other way.
Each piece of work also represents a code that cannot be decoded by everyone.

Edgar Allan Poe:
“We can scarcely imagine a time when there did not exist a desire to transmit information from one individual to another in such a manner as to elude general comprehension.”

Ranfurley:
I get it -  not everyone gets it.

A work that speaks to you, lights your fire, tickles your fancy, or inspires you, does so because part of your brain is able to decode that particular piece of work.

The artist creates a code; those whom enjoy that creation for its own sake are the decoders. The code connects the two.

Sending a card, hanging a picture, wearing a bon mot on clothing is expressing yourself: the artist’s self-expression facilitates your own self-expression.